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SEVENTY·TIMESCase · Meta Ads · Carpathians

Bukovelresorts

Start

Two resorts in Bukovel. A short season: rooms must sell before spring.

Finish

Seasonal ads for both, with creatives made from their own footage.

Resorts in one destination

2

a chalet base and a mountain resort, one winter season

Destination

Ski slopes and a lift in Bukovel

seasonal demand

CityMountains

Channel: Meta Ads
Clients: chalet base and resort
Period: winter 2020–2021

tookFootage
madeCreatives
foundAudiences
the goalBookings

How we worked

2020–21winter season

Bukovel Resorts

Details

2clients in Bukovel

Meta Adsthe only channel

Winterseason 2020–2021

Our owncreatives from their footage

Campaign data from that period wasn't preserved, so there are no result numbers here.

How it went

This is an early project, winter 2020–2021. Two clients in Bukovel, Ukraine's biggest ski resort, trusted us with their ads at once: a private chalet base and a mountain resort.

In winter everything comes down to a short window. People book a few weeks before the trip, and if you're not visible then, the season goes to the neighbours.

We ran seasonal Meta Ads campaigns for both. We made the creatives ourselves from what the resorts gave us: photos, videos, views from the windows. Audiences were built around people planning a winter holiday right then.

That season's numbers weren't preserved, and we won't make them up. What remains is the experience of working with seasonal demand.

Bukovel Resorts — Seventy Times