Custom car-mat store, built end-to-end
~700Vehicle models
~60Car brands
3Languages
100%Custom build
Operator dashboard
- Revenue dashboard — daily / weekly / monthly, AOV, top models
- Order management — status timeline, tracking numbers, email re-send
- Live price editor with per-vehicle overrides + Google Shopping feed
- Catalog CRUD, blog editor, promo codes, review moderation, newsletter (CSV)
SEO & marketing
- Sitemap across brand, model, custom and blog URLs
- Schema.org — Product (+rating), Offer, Organization, Breadcrumb, FAQ, Article
- OpenGraph images per page
- Google Merchant Center product feed that auto-updates with admin prices
Security & reliability
- HMAC admin sessions, scrypt hashing, CSRF protection
- Per-IP rate limiting (Upstash Redis)
- Stripe webhook idempotency ledger
- Hardened security headers and CCPA / CPRA compliance
- Vehicle configurator — year, set type (profile-aware), mat & edge colour, optional metal brand badge
- Catalog of ~60 brands / ~700 models — body-type filters and ⌘K search with autocomplete
- Cart with promo codes and Stripe Checkout (with manual-confirm fallback)
- Order tracking via HMAC links, ShipStation fulfillment, and Resend transactional emails
- Wishlist and a custom-order form for vehicles outside the catalog
- Three languages (EN / RU / UK), a Markdown blog, and WCAG accessibility
Scope here was the storefront — design, build, catalog, payments and the admin panel. Paid acquisition is a separate, later phase, so this case is about what we've built so far rather than campaign numbers.