How it went
Vitalii came to us through a referral. He had great EVA mats of his own production and a warehouse in Rochester. Nothing else: no website, no ads, no social accounts, not a single online order. It was his first business.
First we talked for a long time. We worked out who his buyer is, where to find them and how much he could invest at the start. Vitalii wanted a simple landing page, but hundreds of car models need a real store. That became the concept: a store that fits mats to your car, a brand built on his signature honeycomb and gold, and Meta ads sized to a budget he could afford.
In a month we built the website and set up Instagram and Facebook. Then we launched ads. It quickly became clear that Americans buy on the website, while Russian- and Ukrainian-speaking customers write in DMs. We grew both channels.
To turn DMs into orders, we wrote a sales script, trained Vitalii's managers and still review their conversations. We've run the project the whole time: when the website couldn't handle the rush of buyers, we rebuilt it so the load dropped 2.5×. We connected Google Shopping, the Meta catalog and Etsy, and launched a second product.
Now we're locking in the result and preparing to scale. We're in it for the long run.
