Search Console and Google Business Profile, 12.09–15.10.2026. Before launch every value was zero.
How it went
Dmitrii has been re-upholstering boats, yachts and aircraft for 20 years; his Lantana shop is about five years old. Customers came by referral only. There was a Google profile, but nobody had set it up, and that was all there was of the shop online.
He asked us to come up with something on a minimal budget. The team is small, and two or three large boat jobs a month at $3–5k is enough. So we held off on ads and first made sure people could find the shop on their own.
We built the site, connected the domain and got it to 99 on speed. Every service and city got its own page, and we wrote 8 articles in Dmitrii's name answering what people ask Google. We linked the profile to the site, widened the service area from one city to 15 and described all 12 services.
A month later the profile is first in Google Maps for the main query, and the site is second in search after Yelp and first in Bing. Google impressions went from zero to 226, and the first order from search came in by September 18.
This is a young site's first month, so the volume is still small. Next we grow organic traffic, then add ads.
